«I buy a Greek extra virgin olive oil in bulk because bulk Italian olive oil is often not Italian and in some cases not even olive oil,» wrote acclaimed chef Sarah Jenkins, owner of the very popular Porchetta and the newPorcena restaurant in New York’s East Village. Her statement is critical in view of a bizarre new EU regulation that directly threatens unsuspecting consumers all over the world. Hard-working Greek and Mediterranean producers learned that “Brussels authorizes deodorised olive oils,” as an urgent Slow Food alert informed us.
“You do not protect quality by damaging honest extra-virgin olive oil producers, a category already facing a difficult situation. The presence of deodorised oils must at least be indicated on the label in order to guarantee the protection of the consumers’ right to information and health,” writes Carlo Petrini, Slow Food’s founder. (more…)